At the library today I picked up a book on a whim. I often do that. Usually I get gardening books or books on a certain subject I need to study for some odd reason, but every once in a awhile an odd topic will attract my eye and I will pick up the book.
Once picked up, it is soon read.
The Book, “Make A Name For Yourself”
This particular book is called ‘Make A Name For Yourself’ by Robin Roffer.
Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success
Admittedly, my website endeavors are the motivation for reading this book, because face it, I am all over the place with my website subjects, style, and opinions. I am easily distracted.
So in the interest of shaping up the focus of my websites, I borrowed the book.
It turns out to be sort of a self discovery book. It asks you to think of yourself in terms of your strengths and “core” qualities. I would think that would be easy for me, but I am finding myself a little non-plussed.
Sometimes I kid about reworking the identity thing that was supposed to be resolved in one’s twenties. But it is too close to what I am actually doing. I am sometimes still asking the Who Am I? question. I find that slightly ridiculous. I’ve lived most of my life. Two-thirds with the threescore and ten measure.
But maybe I am not so much ‘reworking’ as further refining the definition. And you know how I love definition.
I must start asking those closest to me which characteristics are most definitively “me” in their estimation. I am so about “me”. But you can’t really relate to others well if you don’t have any idea what “you” are. Well. Introverts can’t, anyway.
Here are a few of the traits:
authenticity success generosity love honesty kindness loyalty community connectedness courage ethics inspiration appreciation growth warmth …. etc.
Attributes Prized in the Workplace:
accomplishment accountability ambition analytical assertiveness cheerfulness competence competitiveness cooperation creativity decisiveness dedication dependability initiative determination ….. etc “
Further, Roffer takes personalities that we see as brands, like Madoona, I mean Madonna, Martha Stewart ( pre-trial ), and Oprah and analyzes their “brand qualities”.
Applied To Me
Interesting stuff. About the only thing I have thus identified about me is ‘authenticity’, which I have incorporated into the blog here…. because that is one of my core values, to be authentic whether in a good or bad way: WYSIWYG.
I don’t much like surprises as in being disappointed that someone is not who they presented themselves to be. And I don’t like to be misrepresented, myself.
Although sometimes we accidentally do that- even when making efforts otherwise.
Anyway, I am not very far into the book, it could be enlightening or merely entertaining….. if it inspires further thought, I’ll post.
and if I get REALLY inspired I’ll create a logo 🙂
just what the world needs, eh?