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TrueGrit

My mother told me: never discuss religion or politics. That is about all I talk about.

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Brand Difference

On traditional branding vs. movements:

“The role of traditional branding is to influence behavior. The difference with movements is to inspire behavior. So don’t try to influence; get out of that business. Now is the time to inspire. People don’t want to be influenced.“

–Brains on Fire

via T. Moradpour

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Related

Format QuotePosted on 2011-01-242015-03-08Author Ilona ECategories MiniblogTags better business, quotation

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