Metrosexual man ousted by the ubersexual published Apr 8 2006,
by Tryst Williams, Western Mail
THE metrosexual is dead – say hello to the ubersexual and heteropolitan.
….rugged breed of new man, similar to the metrosexual but displaying more traditionally “manly” traits.
….Advertising guru Marian Salzman coined ubersexual in her book, The Future of Men, partly in response to metrosexuals looking like “sad sacks incapable of retaining their sense of manhood”.
She said, “We think that metrosexuals have been upstaged by this ubersexual guy who’s more masculine, who’s looking for stronger male relationships.
“He still has some of those characteristics of the metrosexual – he’s more aesthetic, more concerned with how he looks, more interested in furniture and great wines – but he’s more of a guy’s guy.”
She points to figures such as Bono and George Clooney as ideal ubersexuals.
Heteropolitan meanwhile – which cynics could dismiss as the bits left over when the word metrosexual was invented – was recently identified in Men’s Health magazine to describe the kind of men not averse to pubs and grooming but also “surprisingly committed to relationships and family life”.
In all this re-inventing of the newest form of “man”, I have a small suggestion to make.
How about thinking about the New Man as recorded in the New Testament?
Just a thought.